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๐Ÿ† Top Rated Upwork  ยท  Meta Ads Specialist

I Scale Brands With Meta Ads That Actually Convert.

Facebook & Instagram Ads specialist helping eCommerce brands and local businesses grow profitably โ€” from strategy to scaling.

7+
Years Exp.
$3M+
Ad Spend
60+
Clients
80+
Projects
Abdul Rehman โ€” Meta Ads Specialist
โญ
Top RatedUpwork Freelancer
Meta
Facebook
Instagram
Abdul Rehman

The Person Behind
The Numbers

I'm Abdul Rehman โ€” a Meta Ads Specialist based in Pakistan with 7+ years of hands-on experience turning ad budgets into real, measurable revenue. My journey started in 2019 when I launched my own eCommerce store, investing over $100K in ads in the first year and achieving a 17x ROAS. That experience taught me what actually works.

Since then, I've helped 60+ brands across multiple industries scale profitably on Facebook and Instagram โ€” from local service businesses to 7-figure eCommerce stores. Top Rated on Upwork (Top 10%) because I build systems that scale, not just campaigns that run.

๐Ÿ“Š

Data-First Approach

Every decision backed by real audience insights โ€” no guessing, no hoping.

๐Ÿ”„

Continuous Optimization

Daily optimization, not once a month. Your budget works harder every day.

๐Ÿ’ฌ

Full Transparency

Always know what's working and exactly where every dollar is going.

Numbers That Speak

Real outcomes from real campaigns โ€” not projections, not estimates.

$3M+
Ad Spend Managed
17x
Peak ROAS Achieved
300%
Max ROAS Improvement
60%+
CPL Reduction
๐Ÿ‘—
$0 โ†’ $250K/mo
Fashion Brand Scaling
Scaled a fashion eCommerce brand from zero to $250K/month in just 5 months via Meta Ads.
โฑ 5 Months
โœˆ๏ธ
1.8x โ†’ 4.2x ROAS
Tourism Company
Improved ROAS from 1.8 to 4.2 in 30 days through creative overhaul and audience refinement.
โฑ 30 Days
CPL Cut by 65%
Local Service Business
Tripled qualified leads while cutting cost-per-lead by 65% through campaign restructuring.
๐Ÿ“ Local Business
๐Ÿ’ฐ
$100 โ†’ $20K/mo
Ad Spend Scale-Up
Scaled monthly budget 200ร— while maintaining consistent profitability and strong ROAS.
๐Ÿ“ˆ 200ร— Scale
๐Ÿ›’
72% โ†’ 41% Abandon
Cart Recovery
Reduced abandoned cart rate by 31 points through strategic retargeting and funnel optimization.
๐Ÿ”„ Retargeting
+47% Sales / Month
Rapid Sales Growth
Increased total sales 47% in a single month through A/B testing and bid strategy optimization.
โšก 30 Days

Selected Work

Real accounts, real results — campaigns across industries. Click any card to view the full case study.

Angela Caglia Skincare
📄 View Case Study
eCommerce · Beauty
Angela Caglia Skincare
Luxury skincare brand scaling to $194K+ via Meta Ads.
$194Krevenue • 8.22 ROAS
Detomaso Watches
📄 View Case Study
eCommerce · Luxury Watches
Detomaso Watches
NY luxury watch brand generating $128K+ in revenue.
$128Krevenue • 3.51 ROAS
Uniqlo LA
📄 View Case Study
Apparel · Fashion Retail
Uniqlo LA
Global fashion brand reaching $775K purchase conversion.
$775Krevenue • 6.81 ROAS
One Window Travel
📄 View Case Study
Travel · Tourism Dubai
One Window Travel
Dubai travel company hitting $600K revenue via Meta.
$600Krevenue • 7.3x ROAS
NXT Tours
📄 View Case Study
Travel · Tourism Dubai
NXT Tours
Premium tours brand scaling to $770K in tracked revenue.
$770Krevenue • 4.6x ROAS
NP Dodge Real Estate
📄 View Case Study
Real Estate · Miami
NP Dodge Real Estate
Miami real estate generating 282 quality leads at $22.54.
282leads • $22.54 CPL
Angela Caglia Skincare
📄 View Case Study
eCommerce · Beauty
Angela Caglia Skincare
Luxury skincare brand scaling to $194K+ via Meta Ads.
$194Krevenue • 8.22 ROAS
Detomaso Watches
📄 View Case Study
eCommerce · Luxury Watches
Detomaso Watches
NY luxury watch brand generating $128K+ in revenue.
$128Krevenue • 3.51 ROAS
Uniqlo LA
📄 View Case Study
Apparel · Fashion Retail
Uniqlo LA
Global fashion brand reaching $775K purchase conversion.
$775Krevenue • 6.81 ROAS
One Window Travel
📄 View Case Study
Travel · Tourism Dubai
One Window Travel
Dubai travel company hitting $600K revenue via Meta.
$600Krevenue • 7.3x ROAS
NXT Tours
📄 View Case Study
Travel · Tourism Dubai
NXT Tours
Premium tours brand scaling to $770K in tracked revenue.
$770Krevenue • 4.6x ROAS
NP Dodge Real Estate
📄 View Case Study
Real Estate · Miami
NP Dodge Real Estate
Miami real estate generating 282 quality leads at $22.54.
282leads • $22.54 CPL

What I Offer

๐ŸŽฏ
Meta Ads Management
End-to-end setup, management, and optimization of Facebook & Instagram campaigns โ€” strategy to daily execution.
Campaign SetupA/B TestingCBO/ABO
๐Ÿ›๏ธ
eCommerce Scaling
Scaling DTC brands with high-ROAS strategies, product catalog ads, and aggressive systems that maintain profitability.
Catalog AdsROAS ScalingDTC Growth
๐Ÿค
Lead Generation
Qualified lead generation for businesses using optimized lead forms, WhatsApp campaigns, and landing page funnels.
Lead FormsWhatsApp LeadsCPL Reduction
๐Ÿ”
Retargeting & Remarketing
Re-engaging warm audiences โ€” cart abandoners, past buyers โ€” with precision campaigns that convert hesitation into sales.
RetargetingLookalikesCart Recovery
๐Ÿ“Š
Pixel & Conversion Tracking
Meta Pixel setup, CAPI integration, and event tracking so your campaigns are fed accurate, reliable data.
Pixel SetupCAPIEvent Tracking
๐Ÿ”
Ad Account Audit
Full diagnostic of your Meta Ads account โ€” identifying waste, missed opportunities, with a clear action plan.
Account AuditPerformance ReviewAction Plan
Abdul Rehman

Not Just Another
Ads Manager

01

I Started as an Advertiser, Not a Freelancer

Invested $100K+ of my own money in Meta Ads before ever managing a client. I know what it feels like when it's your budget at stake.

02

Data Over Gut Feeling โ€” Always

Every decision backed by real numbers. I test, measure, and optimize based on what the data says, not what sounds good.

03

You'll Never Be Left in the Dark

Clear reporting so you always know where your money is going and what it's returning. No jargon, no fluff.

04

Daily Optimization, Not Monthly Check-ins

I monitor and optimize continuously โ€” underperforming campaigns get caught and fixed fast.

05

Top Rated on Upwork โ€” Earned, Not Given

Top 10% based on client satisfaction and consistent delivery. My reputation is built on results, not promises.

What Clients Say

โ˜…โ˜…โ˜…โ˜…โ˜…

The CPL went from $4.2 to $1.7. That alone is worth hiring him again and again. Abdul knows exactly what levers to pull.

Mohsin Raza
Business Owner
โ˜…โ˜…โ˜…โ˜…โ˜…

Abdul helped us increase sales by 47% in just one month. His approach is methodical, data-driven, and results speak for themselves.

Abhishek Panjabi
eCommerce Brand Owner
โ˜…โ˜…โ˜…โ˜…โ˜…

Our abandoned cart rate dropped from 72% to 41% after his changes. The retargeting setup he built is genuinely impressive.

Nawar Bakley
DTC Brand Founder
โ˜…โ˜…โ˜…โ˜…โ˜…

We tried two agencies before Abdul. Neither delivered. He turned things around within the first two weeks and our ROAS has been consistently above 5x since.

Khalid Al-Rashid
eCommerce Store Owner
โ˜…โ˜…โ˜…โ˜…โ˜…

Scaling from $1K to $15K monthly ad spend felt risky โ€” Abdul made it feel controlled. Every step was backed by data and explained clearly.

Sara Fernandez
Fashion Brand Founder
โ˜…โ˜…โ˜…โ˜…โ˜…

Best investment I made for my business. Lead volume tripled in 45 days while the cost per lead dropped significantly. Highly recommended.

Ahmed Siddiqui
Service Business Owner
โ˜…โ˜…โ˜…โ˜…โ˜…

Abdul doesn't just run ads โ€” he understands the business behind them. His strategy helped us grow revenue by 60% in Q3 compared to the previous quarter.

Lena Mรผller
Beauty Brand Director

Ready to Scale
Your Ads?

Whether launching your first Meta campaign or fixing what's not working โ€” send a message and I'll reply within 24 hours with a clear, honest plan.